Originally from Lake Orion, Alan Ford studied Hospitality Management at Michigan State University, going on to work in the hospitality industry as Director of Housekeeping, Front Office Manager and Revenue Manager. In his role as Executive Director, Alan enjoys the opportunity to get to know each resident on a personal level every day. When not at work, Alan enjoys sporting events and travel. His personal motto is “Well done is better than well said.”
DIRECTOR OF SALES & MARKETING
With 20+ years’ experience in advertising and marketing, Catherine is well-versed in all forms of sales promotion, whether digital, mobile or website-related. At All Seasons West Bloomfield, Catherine is committed to doing what it takes to get to know each prospective resident and their family, to understand their unique situation, such that she can help guide them toward the very best decision for their loved one. Catherine’s role extends to planning community outreach events; her responsibilities include developing and hosting special events that showcase the uniquely vibrant lifestyle All Seasons West Bloomfield residents can expect. Outside of work, Catherine enjoys golfing, as often as time permits. And, she’s not ashamed to admit, she is a Spartan through and through. Having grown up in the Grosse Pointe area, where she says pink and green are the official colors and “preppy” is always in, Catherine relates that her wish every day is to spread a little joy to those she encounters through her work at All Seasons West Bloomfield. Her motto? “All true progress takes place outside one’s comfort zone!”
A Michigan native and graduate of Culinary Institute of America in New York, Robert brings over 25 years’ experience to his role as Executive Chef. His day-to-day responsibilities include overseeing all aspects of the kitchen to ensure every resident is satisfied with their dining experiences at the community. Robert understands the power of a good meal to change a person’s day—and, as an added bonus, cooking makes him happy, too. Outside of work, he enjoys spending time with his family, listening to music, and both watching and playing sports. A quote that inspires him: “A recipe has no soul. You as the chef must bring soul to the recipe.”
DIRECTOR OF LIFE ENRICHMENT
Originally from Onaway, MI, Molly brings over 6 years’ experience in the Wedding industry to her role as Director of Life Enrichment at All Seasons. Her day-to-day involvement at the community is helping residents create an active, enriching social life by creating experiences for residents to keep them engaged with their community and others. She especially enjoys bringing happiness to residents as well as fun and entertainment to their everyday life. Outside of work, Molly enjoys adventures with her dog Colby, spending quality time with family and friends, baking, and going up north. Her guiding principle is “sing even when you don’t feel like singing,” and her favorite quote is, “Today was good. Today was Fun. Tomorrow is another one.” - Dr. Seuss
Executive Vice President, Senior Living
Born and raised in Flint, Jason Kohler has worked in Senior Living and adjacent industries for over 18 years. Since 2003, he has been involved in nearly every facet of senior care, including Independent and Assisted Living, Memory Care, and more. Jason’s prior experience in the Hospitality industry was incredibly helpful when refocusing his career on Senior Living. In his current role, his day-to-day involvement at the community primarily involves helping to support the work that happens in the field, spending quality time in the communities whenever possible. Jason is energized by serving others and loves making a resident’s day whenever and however he can. Outside of work, he plays competitive billiards and also enjoys snowboarding, working out, and spending time with family and friends. His guiding principle is “Take care of your associates. In turn, they will take good care of the residents, and the rest will take care of itself.” A quote that inspires him is, “Whether you think you can, or think you cannot, you’re right.” - Henry Ford
SENIOR VICE PRESIDENT OF OPERATIONS, SENIOR LIVING DIVISION
Originally from Lancaster, PA, Adam Snyder has been involved in Senior Living since 2003. He now oversees the day-to-day operations for all Beztak Senior Living communities. Adam enjoys interacting with people every day and helping brighten lives. He has a passion for tackling issues and finds brainstorming and implementing new solutions very rewarding. Outside of work, Adam loves attending his kids’ sporting events, golfing, hiking, and fishing.
JOE DEL SERRONE
SENIOR DIRECTOR OF BRAND MANAGEMENT
Joe Del Serrone was born in Michigan and raised in Italy, where he began his career in hospitality over 20 years ago. His experience includes cruise ships, luxury hotels and apartment management. Joe has worked in Senior Living since 2014, currently leading world-class brand initiatives to ensure a consistent and compelling brand experience globally across the All Seasons communities. Joe enjoys getting to know people and strives to make a positive difference in the lives of residents and team members. When not at work, Joe enjoys cooking, Italian music, travel and quality time with family and friends.
CORPORATE DIRECTOR OF FOOD AND BEVERAGE, SENIOR DIVISION
Daniel Novak, a native Detroiter, has been working in management, food service, and senior living for over 20 years. His day-to-day responsibilities include working with our culinary teams developing dining programs, setting and maintaining standards, verifying food safety compliance and ensuring quality. Dan treats each day as an opportunity to exceed our residents expectations by creating a spectacular dining experience from start to finish inclusive of food, ambiance, décor and service. When not at work, he enjoys cooking for family and friends, dining out trying new restaurants, and fishing and spending time at his cottage in Northern Michigan.
CORPORATE DIRECTOR OF SALES AND MARKETING - BEZTAK AND ALL SEASONS SENIOR LIVING PORTFOLIO
Having spent 16 of his over 18 years’ industry experience in related and relevant positions, Michigan native Michael MacDonell is responsible for oversight of the Beztak and All Seasons Senior Living salesforce as a whole. This includes active involvement in the success and optimization of all phases, from prospective-resident through to move-in. Michael particularly enjoys working with his team to engage with prospective residents and their families to discover how to best meet the individual needs of each. Outside of work, Michael stays busy helping his wife raise their two young boys. In addition to spending time with his family, he also enjoys playing music and bike riding. One of his chief guiding principles is “take ownership in everything you do.” A quote that inspires him is “We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” — Miya Yamanouchi
DIRECTOR OF ARTISTIC AND INTELLECTUAL PLANNING
Originally from Washington D.C., Natalie brings over ten years’ experience in performing arts, nonprofit administration, and arts conference programming and producing to her role. As Director of Artistic and Intellectual Planning, she is responsible for curating and overseeing the artistic and educational programs for the All Seasons senior communities in MI, AZ, and FL. More specifically, Natalie actively conceptualizes, develops, maintains, and controls the vision, venue, and content that shapes the artistic, educational, and cultural programming of the All Seasons communities. Natalie believes there’s no better feeling than witnessing a room of strangers form an innate bond because of a shared art experience. When not working, she enjoys travel, exploring the outdoors, writing, and seeing as many new performers as she can. A quote that inspires her is “The purpose of art is to lay bare the questions that have been hidden by the answers.” (James Baldwin).